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SYMBOLIC SYSTEMS FORUM:
Are Emotions Beneficial or Detrimental for Human Decision Making?
Prof. Baba Shiv
Marketing, Stanford Graduate School of Business
Thursday, Nov. 1, 2007
4:15-5:30 pm
Building 380, Room 380C (Math Corner)
MAP: http://campus-map.stanford.edu/index.cfm?ID=01-380
(Parking in nearby lots at no charge after 4 pm)
Dinner to follow at Wilbur
ABSTRACT:
For centuries, philosophers and thinkers have debated whether emotions are beneficial or detrimental to human decision making. The general consensus viewpoint that pervaded the centuries was that emotions are like wild-horses that need to be reined in, that good decisions are those that are made devoid of emotion. Our recent understanding of the working of the human brain points to a diametrically opposite viewpoint, that emotions not only exert important influences on decision making but also might actually be essential for and fundamental to making advantageous decisions. In this presentation, Professor Shiv will (1) highlight some of the startling and counter-intuitive insights being unraveled on the workings of the human brain and then (2) get to the “so what?” of these findings for individual decision making.
Discussion to follow, with refreshments.
( http://symsys.stanford.edu/ssp_static?page=forum.html)
Are Emotions Beneficial or Detrimental for Human Decision Making?
Prof. Baba Shiv
Marketing, Stanford Graduate School of Business
Thursday, Nov. 1, 2007
4:15-5:30 pm
Building 380, Room 380C (Math Corner)
MAP: http://campus-map.stanford.edu/index.cfm?ID=01-380
(Parking in nearby lots at no charge after 4 pm)
Dinner to follow at Wilbur
ABSTRACT:
For centuries, philosophers and thinkers have debated whether emotions are beneficial or detrimental to human decision making. The general consensus viewpoint that pervaded the centuries was that emotions are like wild-horses that need to be reined in, that good decisions are those that are made devoid of emotion. Our recent understanding of the working of the human brain points to a diametrically opposite viewpoint, that emotions not only exert important influences on decision making but also might actually be essential for and fundamental to making advantageous decisions. In this presentation, Professor Shiv will (1) highlight some of the startling and counter-intuitive insights being unraveled on the workings of the human brain and then (2) get to the “so what?” of these findings for individual decision making.
Discussion to follow, with refreshments.
( http://symsys.stanford.edu/ssp_static?page=forum.html)
I should mention that this event is open to the public, but it will not be taped or recorded for later viewing.
